Inner Fire

Augustinus Aurelius (354 – 430) has said the following quotation: «You can ignite in other’s only the fire that burns in yourself». For me this sentence has an enormous potential and describes exactly what I understand by good leadership.

Unfortunately, too often nowadays a company is run by a manager who mostly raises the shareholder value and optimizes the profit in a short term view. I do not support this with my customers. For me the content and meaning of the enterprise is crucial. Or in other words an inner fire must be recognizable or better not just glow but blaze. In this case as a leader I can ignite this fire also with my staff members and topics like motivation are out of the agenda. Also the short term profit optimization moves automatically to a sustainable point of view. People know why they do things and move together in the same direction.

Are you interested, to learn more about your inner fire? On top of my brochure my personal vision is printed: I inspire people and their companies to their destiny. It will be a pleasure to me to inspire also you. Just contact me right now!

Inner Fire

Deine Marke – Your Trademark

«Your smile is your logo. Your personality is your business card. How others feel, after they met you, is your trademark”. I found this quotation recently at It strikes complete what I personally understand by marketing. Of course I know that this contradicts completely all academic theories. But for me marketing does not has to follow any theory but shall effect.

One of my most important findings in my career is completely internalized in this quotation. Business is never done by companies but by people. Therefore, a friendly smile is comparable with the logo in your letterhead, which motivates us consciously or unconsciously to continue with reading. Finally the personality convinces my partner and stays – hopefully J – in his mind, which is similar to my business card. At last it is important how my partner feels after meeting with me. With this “trademark” I can do most sustainable business.

Would you also like to become successful with your trademark? My experiences in taoist astrology and face-reading could support you in becoming more familiar with your personality and finally to sharpen your personal “trademark”. Interested? Contact me just now!

Beat R. Wicki, Entrepreneur Swiss Hospitality Academy

Golden Egg

In June 2014 I already wrote about the Hotel Intercontinental in Davos which is called by locals as the «golden egg». In my last blog I stirred up about the fact that one of the most prestigious new hotel in Switzerland had do call in the receiver after roughly half a year. And this after the biggest investment fund in Switzerland surely hired some highly decorated hotel consultants.

Recently I read in the local newspaper that the rent for the golden egg has been reduced for nearly three quarters. I really ask myself where the business ethics of the expensive consultants and experts has remained. How can one start a project of several millions without realistic suppositions? I heard about the RevPAR on which the calculation was based. I always promise my customers that I will realize the business plan we elaborate. I am not always making myself popular with this, especially if I have to tell my customer that his concept will not work. But I feel great with this and can look always in the mirror.

Furthermore a tip from Feng Shui Consultant: What happens if you put an egg on a table? Mostly it rolls away and breaks. The analogy to a hotel in the form of an egg I leave with you.



Recently I could celebrate my birthday and it is great fun getting nice wishes from many people.

To more you are linked to more wishes typically come also from companies and through social media. For me it became very important to get only wishes from people who really think on my birthday and not only from those who just “like” it. Therefore, my birthday normally is hidden. It is really interesting to observe, who of my customers and partners remembers the date.

More and more also companies use one’s birthday with little gifts, mostly as vouchers. But more than one week after my birthday I got a congratulation from a mail order house where even my correct birthday was printed. If they have the exact date it generates at least a strange feeling if they send it one week to late. Wishes that come from people to people have the best energy. For me simple “marketing-congratulations” are not really worth the paper as they declare me as a number and not a customer. Therefore I write for the really important customers and friends a personal message by hand. If you need fresh ideas for your marketing just let me know.



The Kikuyu a Bantu speaking ethnic group in Kenya know the saying “The work you have made yourself, is never impossible”. This proverb did not let me go for quite a time because in my opinion it points out an essential topic: I personally determine consciously or unconsciously what I do and can.

Therefore, I am convinced that I make myself nothing what I cannot reach. Nevertheless, if I made myself something I cannot reach, I cannot lose anyhow: In this case I am just learning. This point of view makes it much easier to go through live because you either reach your goals or you learn.

I wish you a great time with learning!

Beat R. Wicki

Beat R. Wicki

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Young and motivated

Wouldn’t this be an optimal description of your staff? And we will make it real for you! From tomorrow we will be again in Czech Republic, Slovakia and Hungary to recruit students for our Stagiaires-Program.

  • Are you an interested student you can join us for the recruitment on Wednesday 21.9.16 in Podĕbrady, CZ, on Thursday 22.9.16 in Banská Bystrica, SK, on Friday 23.9.16 in Békéscsaba, HU and on Saturday 24.9.16 in Balatonföldvár, HU. Just register on our website in advance.
  • Do you have a hotel or restaurant in Switzerland and look for motivated, talented and hard-working staff members from 23.12.16 – 9.4.17, just contact us. We will identify your specific needs and try to provide you suitable candidates.

We look forward to an interesting week with lots of exciting interviews. See you soon!


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Good Feelings

Recently I read in a business newsletter about «good» sales tips. There was a comparison between a salesman, who is well trained and uses the well trained methods correctly, with one that is open minded towards his customers. The latter is not using any conventional and trained methods, but is living his personality and tries to convey true emotions to his counterpart.

Guess who got the job. Of course it is the second salesman. For me the keyword is authenticity. It cannot be if I try to keep up appearances and try to be successful with a trained method. My customers will realize that something is not true. Even if management likes to focus on facts and figures, managers are also human beings and they have emotions they cannot influence. If I play just a role a bad feeling will be created and the deal can only be settled if the customers brain dominates the stomach. This is also for a tough buyer not satisfying, even he cannot agree J.

In the meantime, I even go one step ahead and refer potential customers at them my gut feeling is not good to competitors. I am convinced that they are repealed much better there. Only if my feeling is correct, I can use my full positive power of all my experience and expertise to the benefit of my customers.

even the cows are happy :-)

even the cows are happy :-)

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Unsere Stagiaires – Ihr Erfolg

This blog is exceptionally only in German as we promote our Stagiaires-Programme. This offers to young performers from Eastern Europe a short course combined with a paid internship in Switzerland. You will find more information in our website.

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“Helping somebody does not mean to neglect yourself” is a quotation of Maprussi. The Maprussi is a tribe in the western African countries Ghana and Togo. It is obvious that they still have an immense knowledge of original wisdom, because I think the saying is quite exciting. Indeed, it is easy to transfer into management.

The relationship between employees and supervisor is ultimately a mutual help: The company “helps” the employees with a salary as compensation for their labor. With their expertise and their time, employees help the company to achieve their goals. Thus, everyone helps each other in an employment relationship. The core of the proverb is probably what is nowadays known as a healthy “work-life-balance”. Only a balance of giving and taking is sustainable and promising. Therefore the appreciative and fair treatment of employees should be self-evident and leads to long-term stable success.

Do you want to hear more about this topic? Shall I share my personal experience in this with you? Just contact me!

Beat R. Wicki

Beat R. Wicki


Robert H. Waterman, American management consultant, once said: „Give your employees challenges where they have to make full use of their skills. Give them all necessary information. Explain them clearly what has to be attained. And then – leave them alone”. I heard this quotation recently at a management workshop.

Waterman’s company is not primarily focused on hotels but according to my experience this quotation fits perfectly to hospitality industry. How else than with trust in the abilities of all your employees can you provide an outstanding performance in a hotel? Mostly the employees are alone with your guests and therefore directly responsible for the quality. Of course it is also important that your staff members know all settings and have all information to provide their job. But even more important is the trust in all of them and theirs abilities. Thus they can provide their best. From my experience employees grow out of their abilities quickly if they have the necessary backing.

Be brave and offer trust to your employees. Do not forget to ask for the performance needed. It is a pleasure to me supporting you respective settings. Just contact me if you are interested in more information!

Bob Waterman

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